Founded by wine industry veteran and former sommelier Chiara Shannon, DipWSET, MBA - Global Wine, Mindful Wine™ provides high‑touch consulting services tailored to the unique needs of startup brands as well as small and mid‑size wine companies. We specialize in partnering with businesses that share our core values of sustainability, innovation, and excellence.

 

With two decades of multifaceted industry experience and advanced training in wine, sensory evaluation, and business strategy, Chiara combines specialized skills with a trusted professional network to deliver measurable value for clients. Whether you are launching a new brand or building on an established legacy, Mindful Wine helps you navigate the complex challenges of today’s wine industry so your business can grow, adapt, and thrive.

 

Our consulting services are customized to each client and may include:

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• Business development and strategic brand positioning

• Product innovation, quality assurance, and comprehensive sensory analysis

• Go-to-market planning and sales channel optimization

• Digital marketing strategy, brand innovation, and experiential consumer engagement

 

Mindful Wine offers a distinctive blend of expertise and conscious professionalism—an approach that resonates with purpose‑driven leaders and innovative brands seeking more than the ordinary. In addition to working with wine businesses, we also collaborate with organizations and thought leaders across industries to provide tailored wine expertise and experiences for niche audiences.

 

We look forward to partnering with you.